Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will be instrumental in developing digital marketing strategies to enhance our online presence and drive customer engagement. You will collaborate closely with our creative team to produce engaging content, analyse campaign performance, and optimise marketing efforts.

Responsibilities

• Coordinate the planning and execution of digital marketing strategies.
• Develop compelling marketing copy and visuals.
• Analyse customer engagement metrics and provide actionable insights.
• Manage budgets and ensure efficient allocation of marketing resources.
• Collaborate with influencers and partners for campaigns.
• Stay updated on the latest digital marketing trends and technologies.
• Implement A/B testing on marketing materials to gauge effectiveness.
• Automate and optimise email marketing workflows.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• Relevant professional certifications are an advantage

Experience

• 3+ years of experience in a similar role

Technical Skills

• SEO Tools
• PPC Advertising

Soft Skills

• Project Management
• Customer Focus

Certifications

• Google Ads Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM tools: Experience using CRM systems like Salesforce.
• Video Marketing Experience: Knowledge of video marketing strategies and tools.

Benefits

• Comprehensive health benefits
• Access to training and courses
• Company events and team-building activities
• Pension scheme

Company Culture

• Open Communication: We promote transparency and open dialogue to ensure everyone feels heard.
• Empowerment: We empower our employees to take initiatives and lead projects.
• Diversity and Inclusion: Our workforce is diverse, and we embrace different perspectives and backgrounds.