Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist in Belfast, you'll play a key role in crafting our digital narrative. This position involves strategising and executing marketing initiatives across platforms, engaging with our audience through targeted content, and utilising data insights to improve our outreach. Your expertise will help elevate our brand and connect with consumers meaningfully.

Responsibilities

• Implement and refine PPC strategies to drive traffic and conversions.
• Create targeted landing pages for campaigns and analyse their effectiveness.
• Utilise social media advertising to boost visibility and engagement.
• Participate in market research to identify new opportunities.
• Oversee the budgeting and allocation of resources for digital marketing.
• Train and mentor junior marketing staff as necessary.
• Gather customer insights to tailor marketing initiatives.
• Ensure all digital marketing efforts align with the overall brand strategy.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is a plus

Experience

• 3-5 years of hands-on digital marketing experience

Technical Skills

• Email Marketing
• Graphic Design Software

Soft Skills

• Teamwork
• Adaptability

Languages

• English: Fluent

Advantageous

• Google Ads Certification: Certification demonstrating expertise in PPC advertising.
• Social Media Advertising Experience: Experience creating and managing paid social campaigns.

Benefits

• Attractive salary package with bonuses
• Comprehensive healthcare coverage
• Work-life balance initiatives
• Professional development support
• Fun and inclusive work environment

Company Culture

• Team Spirit: We believe in collaboration and teamwork to achieve common goals.
• Continuous Improvement: We encourage our employees to seek personal and professional development.
• Work Hard, Play Hard: We celebrate successes and have fun while working towards our goals.