Digital Marketing Specialist

Job Description

We are on the lookout for a talented Digital Marketing Specialist to join our Liverpool team. You will be responsible for crafting and implementing effective digital marketing strategies to enhance brand visibility and drive customer engagement. The ideal candidate should possess a deep understanding of digital marketing tools and methodologies.

Responsibilities

• Lead digital marketing efforts by developing comprehensive marketing plans.
• Utilise analytics tools to track and report on the effectiveness of marketing strategies.
• Collaborate with sales teams to align marketing initiatives with sales objectives.
• Create compelling blog content to support SEO objectives.
• Implement email marketing campaigns targeted at key customer segments.
• Provide training and guidance to junior marketing staff.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3-5 years of experience in a similar role

Technical Skills

• Content Creation
• Paid Advertising

Soft Skills

• Project Management
• Communication

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Diploma

Languages

• English: Fluent

Advantageous

• Experience with Graphic Design Tools: Familiarity with design tools such as Canva or Adobe Creative Suite.
• Experience in E-commerce Marketing: Hands-on experience in managing e-commerce campaigns.

Benefits

• Comprehensive health insurance coverage
• Personal development budget
• Remote work options available
• Employee discounts and perks

Company Culture

• Work-Life Balance: We promote balance and wellbeing, allowing for flexible work arrangements.
• Continuous Learning: We support professional growth through training and development opportunities.
• Positive Work Environment: Our office culture is built around respect, support, and a fun-friendly atmosphere.