Market Research Analyst

Job Description

As a Market Research Analyst, you will play a vital role in analysing market trends, consumer behaviour, and competitive landscape. Your insights will be instrumental in shaping our marketing strategies and guiding business decisions. We are looking for someone with strong analytical skills and a passion for data to help us deliver actionable insights.

Responsibilities

• Collect and analyse data from various sources to support strategic initiatives.
• Develop methodologies for market analysis and consumer insights.
• Engage with customers to gather qualitative feedback.
• Generate regular reports and updates for internal stakeholders.
• Collaborate with data scientists to refine analysis techniques.
• Maintain an up-to-date knowledge of industry trends.
• Train team members on research methodologies and tools.

Requirements

Education

• Bachelor's degree in Statistics or Business Analytics
• Postgraduate qualification is preferred

Experience

• 3-5 years of experience in the market research sector

Technical Skills

• SPSS
• Data Visualisation Tools (e.g., Tableau)

Soft Skills

• Problem-Solving
• Presentation Skills

Certifications

• Certified Market Research Analyst

Languages

• English: Fluent

Advantageous

• Experience using CRM software: Proficiency in CRM systems for data tracking and analysis.
• Knowledge of social media metrics: Ability to analyse social media data to understand audience engagement.

Benefits

• Comprehensive health insurance
• Generous annual leave policy
• Pension contributions
• Support for continued education and training

Company Culture

• Continuous Learning: We encourage ongoing learning and professional development.
• Respectful Environment: We maintain a culture of respect and appreciation.
• Work-Life Balance: We strive to maintain a healthy work-life balance for our employees.