Market Research Analyst

Job Description

We are seeking a highly motivated and detail-oriented Market Research Analyst to join our team. The successful candidate will be responsible for conducting market analysis, collecting data, and interpreting trends to provide valuable insights to support business decisions.

Responsibilities

• Conduct thorough market research and data analysis.
• Present findings and recommendations to management in a clear and concise manner.
• Utilise data visualisation tools to create compelling presentations.
• Identify market gaps and propose solutions.
• Engage with external stakeholders to gain insights.
• Evaluate the effectiveness of marketing strategies based on research findings.
• Train and mentor junior analysts in research techniques and methodologies.
• Collaborate with marketing teams to develop impactful campaigns.
• Participate in strategic planning discussions to inform future directions.
• Maintain accurate records of research activities and findings.

Requirements

Education

• Bachelor's degree in Marketing, Business, Statistics, or related field
• Master's degree in Market Research or a related field is preferred

Experience

• Minimum 2 years of experience in market research or related roles

Technical Skills

• Analytical thinking
• Data interpretation
• Statistical analysis
• Survey design
• Microsoft Office
• Statistical software (SPSS, Tableau)

Soft Skills

• Communication
• Attention to detail
• Problem-solving
• Team collaboration

Languages

• English: Fluent

Advantageous

• Experience in working with international markets: Understanding of global market dynamics and consumer behaviour.
• Knowledge of advanced statistical analysis techniques: Proficiency in complex data analysis methods.

Benefits

• Competitive salary
• Health, dental, and vision insurance
• Retirement plan with company contributions
• Flexible working hours
• Professional development opportunities

Company Culture

• Inclusivity: We are dedicated to creating an inclusive workplace where every employee’s voice is valued.
• Innovation: We encourage innovative thinking and creative solutions within our teams.
• Ongoing Learning: We support continuous learning and professional development for all employees.