Digital Marketing Specialist

Job Description

We are searching for a Digital Marketing Specialist to join our vibrant Birmingham team. The ideal candidate will have a proven track record in executing successful digital campaigns across different channels including social media, email, and online advertising. You will work closely with our clients to develop strategies that not only engage but also convert prospects into loyal customers.

Responsibilities

• Plan and execute campaigns across digital channels, focusing on results-driven strategies.
• Manage the online reputation of the company through proactive engagement.
• Assist in developing promotional materials and sales tools.
• Utilise analytics tools to track campaign performance and recommend improvements.
• Lead workshops and training sessions on digital marketing best practices.
• Mentor junior marketing staff to enhance team capabilities.
• Engage in thought leadership initiatives within the digital marketing space.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Additional qualifications in data analysis or marketing analytics are beneficial

Experience

• 5+ years of comprehensive digital marketing experience

Technical Skills

• Google Analytics
• Conversion Rate Optimization (CRO)

Soft Skills

• Project Management
• Team Leadership

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Certifications in social media advertising: Any relevant certifications in platforms like Facebook or LinkedIn would be beneficial.
• Experience working with Google AdWords: Previous experience in managing campaigns in Google AdWords.

Benefits

• Comprehensive health, dental, and vision insurance
• Company pension scheme
• Generous holiday allowance and paid time off
• Ongoing training and mentoring

Company Culture

• Inclusivity: We are committed to building a diverse and inclusive team. Everyone is welcome here.
• Flexibility: Our flexible working environment is designed to accommodate all employees’ needs.
• Employee Wellbeing: We prioritise the health and wellbeing of our employees, offering support programmes and initiatives.