Digital Campaign Coordinator

Job Description

We are on the lookout for a Digital Campaign Coordinator who is passionate about digital marketing and has a knack for driving innovative campaigns. The successful candidate will work closely with our marketing team to strategise, implement, and evaluate digital campaigns that engage our audience and enhance our brand presence. If you're a creative thinker with strong analytical skills and a collaborative spirit, we want to hear from you!

Responsibilities

• Lead the planning and implementation of digital advertising campaigns.
• Utilise analytics tools to measure campaign effectiveness.
• Work with the content team to ensure brand consistency and messaging.
• Manage email marketing campaigns from concept to execution.
• Identify and leverage new digital marketing channels.
• Assist in the development of marketing collateral.
• Engage in continuous testing and optimisation of campaigns.
• Support the Marketing Manager in strategic planning.
• Collaborate with the sales team to enhance lead generation efforts.
• Track competitor activities and make strategic recommendations.

Requirements

Education

• Bachelor's degree in Digital Marketing or equivalent
• Master's degree in Marketing preferred

Experience

• 3+ years of experience in a similar role

Technical Skills

• Email Marketing Software
• Content Management Systems (CMS)
• PPC Advertising

Soft Skills

• Leadership
• Adaptability

Certifications

• Digital Marketing Certificate from a recognised institution

Languages

• English: Fluent

Advantageous

• Familiarity with video marketing: Experience in creating and executing video marketing content.
• Experience with A/B testing: Knowledge of best practices for A/B testing within marketing campaigns.

Benefits

• Health and wellness benefits
• Retirement savings plan
• Employee discounts on products and services
• Opportunities for career advancement

Company Culture

• Inclusivity: Diversity and inclusion are at the heart of our company values.
• Work-Life Balance: We strive to create a healthy work-life balance for all employees.
• Community Engagement: We actively engage in community service and charitable activities.