Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our dynamic team in Coventry. The ideal candidate will have a solid understanding of digital marketing strategies, including SEO, PPC, and social media marketing. As a key player in our marketing team, you will be responsible for creating and managing campaigns, analysing performance, and ensuring the delivery of high-quality results.

Responsibilities

• Create and implement SEO strategies to increase organic search traffic.
• Develop social media strategies to enhance brand engagement.
• Monitor competitors’ digital marketing strategies and identify best practices.
• Use A/B testing to optimise campaign performance and improve conversion rates.
• Conduct training sessions for team members on digital marketing tools and techniques.
• Attend industry events to represent the company and network with potential clients.

Requirements

Education

• Degree in Digital Marketing or a related field
• Additional certifications in marketing are a plus

Experience

• 3-5 years of experience in digital marketing roles

Technical Skills

• Email Marketing
• Analytics Tools

Soft Skills

• Adaptability
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Ability to create and manage video content for social media and website use.
• Knowledge of UX/UI principles: Understanding of user experience design to improve online marketing strategies.

Benefits

• Comprehensive health coverage
• Employee discounts and wellness programs
• Flexible work arrangements including remote days
• Professional growth opportunities and training

Company Culture

• Diversity and Inclusion: We foster a diverse and inclusive workplace where everyone feels welcome and valued.
• Work-Life Balance: We promote a healthy work-life balance, offering flexible schedules to accommodate personal needs.
• Recognition and Reward: We celebrate our successes and recognise the hard work and achievements of our team members.