Social Media Marketing Specialist

Job Description

We are seeking a skilled Social Media Marketing Specialist to amplify our brand's voice across multiple social channels. The successful candidate will develop, implement, and manage social media strategies that align with our goals, helping to boost engagement and drive conversions.

Responsibilities

• Create a content calendar that aligns with marketing strategies and product launches.
• Track emerging trends and technologies to leverage opportunities for the brand.
• Engage in crisis management via social media if necessary.
• Support the customer service team with social media inquiries.
• Manage social media budgets effectively to maximise reach.
• Participate in brainstorming sessions to generate innovative campaign ideas.
• Build brand loyalty through interactive social media activities.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field
• Postgraduate qualifications in Digital Marketing are preferred

Experience

• 5+ years of experience in social media or digital marketing

Technical Skills

• SEO Knowledge
• Email Marketing Tools

Soft Skills

• Adaptability
• Problem-solving

Certifications

• Facebook Blueprint Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of PPC advertising: Experience with online advertising strategies and tools.
• Experience using social media listening tools: Familiarity with tools for tracking social media discussions and engagement.

Benefits

• Comprehensive health coverage including mental health support
• Generous paid time off policy
• Remote working options
• Access to online training and courses

Company Culture

• Continuous Learning: Encouraging staff to enhance their skills through consistent training opportunities.
• Work-Life Balance: Prioritising the well-being of our employees through flexible working conditions.
• Professional Growth: Promoting career advancement through mentorship and support.