Mobile Marketing Specialist

Job Description

We are looking for a Mobile Marketing Specialist to lead our mobile strategy and execution. You will work closely with cross-functional teams to develop campaigns that drive user acquisition and engagement.

Responsibilities

• Oversee the full life cycle of mobile marketing campaigns from conception to execution.
• Optimise mobile user funnels to improve conversion rates.
• Create and refine mobile-focused SEO strategies.
• Implement A/B testing to refine marketing messages and creatives.
• Work closely with data analysts to interpret performance data.
• Facilitate cross-department meetings to align marketing efforts.
• Drive brand visibility and loyalty through innovative mobile solutions.

Requirements

Education

• Bachelor's degree in Marketing, Advertising, or related studies
• Master's degree in a relevant field is preferred

Experience

• 4+ years of experience in mobile marketing or a related field

Technical Skills

• Campaign Management
• Social Media Advertising
• User Acquisition Strategies

Soft Skills

• Creative Thinking
• Organization

Certifications

• Mobile Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing for mobile: Knowledge of A/B testing methodologies to enhance mobile marketing campaigns.
• Familiarity with push notification strategies: Experience with creating and implementing push notifications for user engagement.

Benefits

• Generous annual leave entitlement.
• Pension scheme with employer contribution.
• Support for further education and training.
• Team-building activities and events.

Company Culture

• Continuous Learning: We value learning and offer numerous opportunities for professional growth.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for all our employees.
• Community Engagement: We actively engage with our local community through various initiatives.