Social Media Strategist

Job Description

We are seeking a talented Social Media Strategist to join our Sheffield team. The ideal candidate will be a digital-savvy professional who is passionate about leveraging social media platforms to enhance brand presence and engagement. Your expertise will be critical in developing and executing innovative social media campaigns that resonate with our target audience.

Responsibilities

• Create comprehensive social media marketing plans that align with overall business goals.
• Engage with followers by responding to comments and messages to foster community.
• Evaluate analytics to track growth and success metrics across platforms.
• Devise creative campaigns to increase followers and drive traffic to the website.
• Coordinate with other departments to ensure brand consistency in all communications.
• Research emerging social media trends and their potential impact on our strategies.
• Manage budgets for ad spending across social channels.
• Train interns or junior members on effective social media practices.
• Maintain a content calendar to streamline operations.
• Develop guidelines for maintaining the brand's voice across all social platforms.

Requirements

Education

• Bachelor's degree in Marketing, Journalism or a related field
• Master's degree in Digital Marketing is preferred

Experience

• 3+ years experience managing social media platforms for brands

Technical Skills

• SEO Knowledge
• Visual Content Creation

Soft Skills

• Analytical Skills
• Interpersonal Skills

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Familiarity with graphic design software: Experience with tools like Canva or Adobe Illustrator for creating designs.
• Experience with email marketing: Ability to integrate social media with email marketing strategies.

Benefits

• Comprehensive health, dental, and vision coverage
• Pension scheme with company contributions
• Flexible working hours
• Professional development opportunities

Company Culture

• Continuous Learning: We support ongoing learning and skill development for all employees.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our staff.
• Growth Opportunities: We offer opportunities for professional growth and career advancement.