Marketing Content Strategist

Job Description

As a Marketing Content Strategist, you will play a pivotal role in shaping our content strategy to enhance brand visibility and engagement. This position involves developing high-quality content that resonates with target audiences, leveraging SEO best practices, and collaborating with cross-functional teams to ensure brand consistency.

Responsibilities

• Execute a successful content strategy that increases brand awareness and customer loyalty.
• Write compelling copy for various marketing platforms and campaigns.
• Collaborate with sales and product teams to create sales enablement content.
• Analyse content effectiveness and suggest improvements based on data.
• Develop relationships with industry influencers and partners to amplify content reach.
• Manage and train interns or junior team members on content best practices.
• Implement feedback mechanisms to assess audience engagement and satisfaction.

Requirements

Education

• Master's degree in Marketing or related field is preferred

Experience

• 5+ years of experience in senior content roles

Technical Skills

• Email Marketing
• Graphic Design Software

Soft Skills

• Strategic Thinking
• Adaptability

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience in B2B marketing: Understanding of business-to-business marketing strategies.
• Knowledge of content automation tools: Experience using content scheduling and automation tools.

Benefits

• Health and wellness resources
• Retirement savings plan with employer contributions
• Collaborative team environment with regular social events
• Professional development opportunities and career progression paths

Company Culture

• Team Collaboration: We believe in the power of teamwork. Our collaborative environment prioritises open communication and shared goals.
• Continuous Learning: We support ongoing training and professional development to help our employees grow and succeed.