SEO Specialist

Job Description

We are on the lookout for an SEO Specialist who will enhance our digital footprint through strategic SEO practices. The ideal candidate will combine technical prowess with creative insights to deliver exceptional online results.

Responsibilities

• Perform extensive keyword research to develop actionable strategies.
• Optimise website structure, content, and meta-tags for improved rankings.
• Utilise Google Analytics and other tools to track SEO performance.
• Collaborate with the marketing team to produce quality content.
• Provide insights on how SEO strategies impact user experience.
• Perform technical audits of the website to identify areas for improvement.
• Establish and manage relationships with external partners for link building.
• Stay informed of industry changes and trends to adapt strategies.
• Train staff on SEO best practices and emerging trends.
• Provide monthly performance reports to management.

Requirements

Education

• Bachelor's degree in Marketing, Communications or related field
• Master's degree is a plus

Experience

• 3+ years of experience in SEO and digital marketing

Technical Skills

• SEO Tools
• HTML/CSS

Soft Skills

• Analytical skills
• Communication

Certifications

• Google Analytics Certified
• SEO Certification from a recognised body

Languages

• English: Fluent

Advantageous

• Experience with PPC advertising: Familiarity with Google Ads and other pay-per-click platforms.
• Social Media Marketing: Understanding of how social media impacts SEO.

Benefits

• Competitive salary and performance bonuses
• Flexible working hours
• Health and wellness programmes
• Opportunities for professional development

Company Culture

• Innovation and Creativity: We encourage innovative thinking and creative approaches to problem-solving.
• Team Collaboration: We believe teamwork is key to achieving our goals.
• Continuous Improvement: We are committed to continuous learning and improvement in our practices.