Digital Marketing Manager

Job Description

We are seeking a talented Digital Marketing Manager to lead our marketing efforts in Manchester. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies that drive engagement and improve our online presence. The ideal candidate should have a proven track record in digital marketing and be adept at collaborating with various teams to achieve business objectives.

Responsibilities

• Formulate digital strategies to enhance customer acquisition and nurture.
• Conduct market research to inform marketing strategies and identify new opportunities.
• Supervise the execution of email campaigns, ensuring segmentation and targeting is effective.
• Manage the digital marketing budget to maximise ROI.
• Engage with stakeholders and present campaign results to management.
• Foster a culture of innovation and experimentation within the marketing team.
• Collaborate with graphic designers to create compelling marketing materials.
• Monitor and report on competitor activity and market trends.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Master's degree in a relevant field is preferred

Experience

• 5+ years of experience in digital marketing management

Technical Skills

• Email Marketing
• Content Marketing

Soft Skills

• Creativity
• Time Management

Certifications

• Digital Marketing Professional Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Understanding of UX/UI principles: Basic understanding of UX/UI concepts to enhance marketing efforts.
• Experience with CRM tools: Familiarity with CRM systems for managing customer relationships.

Benefits

• Comprehensive health insurance plan
• Generous annual leave policy
• Employee discounts and perks
• Support for continuous learning

Company Culture

• Inclusivity: We are committed to creating a diverse and inclusive workplace.
• Work-Life Balance: We strive for a work-life balance that supports employee wellness.
• Continuous Feedback: We foster a culture of continuous feedback to encourage growth and development.