Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our dynamic team in Reading. The ideal candidate will have a deep understanding of digital marketing strategies and a proven track record of driving successful campaigns across various platforms.

Responsibilities

• Design and implement comprehensive digital marketing strategies.
• Utilise SEO best practices to increase website traffic.
• Create and optimise content for websites and social media platforms.
• Lead paid advertising campaigns, ensuring best return on investment.
• Experiment with performance marketing trends and channels.
• Monitor and report on competitor digital strategy.
• Manage relationships with external vendors and partners.
• Enhance customer engagement through targeted campaigns.
• Conduct A/B testing for campaign effectiveness.
• Generate regular reports to track performance metrics.

Requirements

Education

• Master's degree in Marketing or related field is preferred

Experience

• 5+ years of experience in digital marketing and campaign management

Technical Skills

• SEO/SEM
• Google Ads
• Social Media Advertising

Soft Skills

• Leadership
• Interpersonal Skills

Certifications

• Google Analytics Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Ability to create and utilise video content for marketing.
• Knowledge of data privacy regulations: Understanding of GDPR and other relevant regulations.

Benefits

• Comprehensive health and wellness benefits
• Work from home options
• Generous holiday allowance
• Access to training and development resources

Company Culture

• Growth Mindset: We promote personal and professional growth opportunities for all employees.
• Work-Life Balance: We value our employees' time and encourage a healthy work-life balance.