Market Research Analyst

Job Description

We are seeking a Market Research Analyst to gather and interpret data about consumer preferences and market trends. The successful candidate will utilise quantitative and qualitative research methods to provide informed recommendations to our clients.

Responsibilities

• Identify key market trends and consumer behaviours through extensive research.
• Collaborate with clients to clearly understand their research needs.
• Prepare and deliver engaging presentations to communicate findings effectively.
• Evaluate the accuracy of research findings and methodologies used.
• Lead focus groups and facilitate interviews to gather qualitative insights.

Requirements

Education

• Bachelor's degree in Business Administration or related field
• Master's degree in Marketing or Analytics preferred

Experience

• 3+ years of experience in market research roles

Technical Skills

• Market Research Techniques
• Microsoft Excel

Soft Skills

• Analytical Skills
• Interpersonal Skills

Certifications

• Certified Market Research Analyst (CMRA)
• Data Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of consumer behaviour theories: Deep understanding of customer psychology and decision-making processes.
• Experience in A/B testing: Proficient in designing and analysing A/B tests to inform marketing strategies.

Benefits

• Comprehensive health benefits including dental and optical
• Generous annual leave policy
• Flexible working hours
• Employee wellness programs

Company Culture

• Inclusivity: We are dedicated to creating an inclusive environment where all employees feel valued and respected.
• Sustainability: Our commitment to sustainability is reflected in our business practices and community engagement.
• Community Engagement: We actively engage with the local community and encourage our employees to participate in outreach initiatives.