PPC Manager

Job Description

We are seeking a dedicated PPC Manager to join our vibrant digital marketing team in Birmingham. The successful candidate will have a strong background in managing and optimising PPC campaigns across various platforms, focusing on driving traffic and conversions.

Responsibilities

• Design and create compelling ad copy that resonates with target audiences.
• Conduct A/B testing to validate and optimise ad creatives and landing pages.
• Collaborate with SEO and content teams to improve landing page performance.
• Utilise analytics tools to track KPIs and report on campaign performance efficiently.
• Provide ongoing training and support to team members on PPC best practices.
• Create detailed reports summarising performance metrics, trends, and insights.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Professional PPC certification preferred

Experience

• 3+ years of experience in digital marketing with a focus on PPC

Technical Skills

• Keyword Research
• PPC Analytics Tools

Soft Skills

• Creative Thinking
• Teamwork

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of e-commerce platforms: Experience in managing PPC campaigns specifically for e-commerce sites.
• Experience with remarketing strategies: Proficient in setting up and managing remarketing campaigns.

Benefits

• Comprehensive health benefits
• 401(k) matching contributions
• Regular team-building events
• Work from home options available

Company Culture

• Continuous Improvement: We encourage lifelong learning and professional growth through ongoing training.
• Recognition: We celebrate our team's achievements and acknowledge the hard work of every individual.
• Work-Life Balance: We promote a healthy work-life balance, allowing flexibility in the workplace.