Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will be responsible for developing and executing effective online marketing strategies. Collaborating with cross-functional teams, you will enhance our digital presence and drive customer engagement across various platforms.

Responsibilities

• Lead the development of digital marketing strategy to align with business goals.
• Manage and curate content for digital platforms to ensure brand consistency.
• Collaborate with teams to drive integrated marketing campaigns.
• Conduct regular competitor analysis and reporting.
• Utilise social media for brand promotion and customer interaction.
• Report on and present findings related to campaign performance to stakeholders.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of experience in digital marketing roles

Technical Skills

• PPC Advertising
• Email Marketing

Soft Skills

• Communication
• Teamwork

Certifications

• Facebook Blueprint Certification
• Hootsuite Social Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of conversion rate optimisation: Experience in improving website conversion rates through strategic changes.
• Familiarity with affiliate marketing: Experience in managing affiliate marketing programs and relationships.

Benefits

• Attractive salary with performance bonuses
• Work from home opportunities
• Enhanced maternity and paternity leave
• Wellness programs and gym memberships
• Access to mental health support

Company Culture

• Growth: We are committed to personal and professional growth, providing ample training opportunities.
• Diversity and Inclusion: We actively promote workplace diversity and inclusion in all aspects of our operations.