Search Marketing Strategist

Job Description

As a Search Marketing Strategist at XYZ Marketing Ltd., you will be responsible for managing and optimising search marketing campaigns. Your role will involve analysing data, tracking performance, and implementing strategies to improve search engine rankings and overall digital visibility.

Responsibilities

• Lead the design and execution of comprehensive SEO strategies.
• Conduct in-depth keyword research and implement data-driven decisions.
• Manage PPC campaigns and optimise ad copy for improved performance.
• Utilise web analytics tools to track website performance and user engagement.
• Stay abreast of latest digital marketing trends and technologies.
• Collaborate closely with content teams to ensure alignment of marketing strategies.
• Generate and present detailed performance reports to stakeholders.
• Evaluate website structure and content for search engine optimisation.
• Identify conversion opportunities and design effective A/B testing strategies.
• Advise on best practices for content management systems and online platforms.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Further qualifications in Digital Marketing are a plus

Experience

• Minimum 3 years of experience in digital marketing, ideally in SEO and SEM roles.

Technical Skills

• HTML/CSS
• Content Management Systems (CMS)

Soft Skills

• Detail Orientation
• Teamwork

Certifications

• HubSpot Certification in Digital Marketing

Languages

• English: Fluent

Advantageous

• Experience in E-commerce Marketing: Prior experience in managing SEO for e-commerce platforms.
• Advanced Data Analysis: Proficient in advanced data analysis techniques for improved strategy execution.

Benefits

• Attractive salary package with bonuses based on performance.
• Remote work options and flexible hours.
• Generous healthcare and retirement plans.
• Continued education and training programs.
• Supportive and inclusive work environment.

Company Culture

• Innovation: We encourage out-of-the-box thinking and embrace innovative approaches.
• Work-Life Balance: We promote a healthy work-life balance for all employees.
• Team Spirit: Our teams are interconnected, and we support each other to achieve common goals.