Digital Marketing Manager

Job Description

As a Digital Marketing Manager, you'll lead marketing efforts that leverage SEO, content marketing, and social media to boost our brand visibility and growth in the competitive market.

Responsibilities

• Lead the development of multi-channel marketing campaigns that drive engagement.
• Analyze website analytics reports and implement improvements.
• Manage the digital marketing budget and allocate resources effectively.
• Coordinate with third-party vendors for website and digital content management.
• Conduct market research to inform marketing strategies.
• Foster partnerships with affiliates and influencers.
• Develop and maintain a content calendar to manage social media posts efficiently.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree preferred

Experience

• 4+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• PPC
• Content Management Systems

Soft Skills

• Leadership
• Analytical skills
• Communication

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation software: Familiarity with tools like HubSpot or Marketo.
• Knowledge of HTML/CSS: Basic understanding of HTML/CSS for content management.

Benefits

• Comprehensive health insurance
• Annual professional development budget
• Work-life balance initiatives
• Team-building activities

Company Culture

• Collaboration: We promote collaboration and teamwork across all functions to achieve shared goals.
• Innovation: Encouraging creativity and out-of-the-box thinking is central to our culture.
• Supportive Environment: We believe in supporting our employees' growth and development within a positive environment.