Consumer Insights Analyst

Job Description

As a Consumer Insights Analyst, you will play a pivotal role in our research team, analyzing market data and consumer feedback to generate actionable insights. Your expertise will directly influence our strategic decision-making and help us to deepen our understanding of customer needs.

Responsibilities

• Lead the analysis of consumer data to uncover insights that drive strategic decisions.
• Work closely with product managers to provide insights into consumer preferences.
• Create and maintain reports that track market trends and customer feedback.
• Assist in the development of survey instruments to gather consumer insights.
• Facilitate workshops and focus groups for deeper consumer understanding.
• Communicate findings effectively through reports and presentations.
• Provide recommendations based on data analysis to enhance customer experience.
• Coordinate with external research agencies when needed.

Requirements

Education

• Bachelor's degree in Psychology or Social Sciences is preferred
• Postgraduate qualifications in market research are advantageous

Experience

• 3+ years in market research or insights role

Technical Skills

• Market Research Techniques
• Survey Design
• Presentation Tools (e.g. PowerPoint)

Soft Skills

• Project Management
• Adaptability

Languages

• English: Fluent

Advantageous

• Experience with social media analytics: Competence in analysing data from various social media platforms.
• Experience with predictive analytics: Ability to leverage predictive models to forecast consumer trends.

Benefits

• Comprehensive health and wellness benefits
• Generous leave policies including personal days
• Annual company retreats and team-building events
• Opportunities for career advancement and mentorship

Company Culture

• Focus on Personal Growth: We support our employees' personal and professional development through ongoing training and opportunities.
• Work-Life Balance: We ensure our team enjoys a healthy work-life balance that promotes well-being and productivity.
• Collaborative Success: We celebrate collective achievements and believe in the importance of teamwork in reaching our goals.