Digital Marketing Specialist

Job Description

We are seeking a proactive Digital Marketing Specialist to join our dynamic marketing team in Cardiff. This role involves identifying marketing trends, developing effective strategies, and optimising our digital presence across various platforms.

Responsibilities

• Manage email marketing campaigns and optimise conversion rates.
• Collaborate with the creative team to produce high-quality visuals.
• Use A/B testing to evaluate campaign effectiveness and iterate as necessary.
• Compile reports for the Marketing Manager on campaign performance.
• Assist in training junior marketing staff and interns.
• Promote a culture of innovation and continuous improvement within the marketing team.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• Relevant certifications preferred

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• Email Marketing
• Market Research
• WordPress

Soft Skills

• Problem-Solving
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience in video marketing: Knowledge of creating and managing video content to drive engagement.
• Familiarity with A/B testing tools: Experience using A/B testing to optimise digital campaigns.

Benefits

• Comprehensive health and wellness benefits
• Generous leave policies, including parental leave
• Access to training and certification programs
• Employee wellness initiatives and team outings

Company Culture

• Diversity and Inclusion: We actively promote a diverse and inclusive workplace where everyone is celebrated.
• Work-Life Balance: We support a balanced approach to work and life, offering flexibility to our employees.
• Employee Recognition: We believe in recognizing and celebrating the achievements of our team members.