PPC Analyst

Job Description

We are searching for a talented PPC Analyst to bolster our digital marketing efforts. The successful candidate will be responsible for developing, implementing, and optimizing PPC campaigns to drive traffic and conversion rates. Experience with various analytics tools is essential, and a passion for data-driven decision-making is a must.

Responsibilities

• Implement best practices for PPC campaign management and optimization.
• Work closely with SEO and social media teams to align marketing efforts.
• Troubleshoot any issues related to campaign performance and provide solutions.
• Educate clients about PPC strategies and the benefits through presentations.
• Evaluate potential new advertising platforms and technologies.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Advanced certification in digital marketing is a plus

Experience

• 3+ years of experience in a digital marketing role focused on PPC

Technical Skills

• AdWords Editor
• A/B Testing Tools

Soft Skills

• Problem Solving
• Adaptability

Certifications

• Facebook Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of CRO techniques: Understanding of conversion rate optimisation strategies.
• Experience with remarketing campaigns: Skilled in creating and managing remarketing strategies.

Benefits

• Health, dental, and vision insurance
• 401(k) plan with company match
• Work-from-home options available
• Professional development opportunities

Company Culture

• Diversity and Inclusion: We are committed to building a diverse workforce and creating an inclusive environment for all employees.
• Work-Life Balance: We believe in maintaining a healthy work-life balance, providing flexibility wherever possible.
• Community Engagement: Our company actively participates in community service initiatives, fostering a sense of social responsibility.