Content Marketing Manager

Job Description

We are seeking a passionate Content Marketing Manager to join our team in Stirling. In this role, you will play a pivotal part in developing and executing content strategies that drive brand awareness and customer engagement. The ideal candidate will possess exceptional writing skills, a strong understanding of digital marketing, and the ability to analyse content performance effectively.

Responsibilities

• Create compelling and shareable content tailored for the target audience.
• Conduct keyword research to guide SEO-friendly content development.
• Plan and execute content marketing campaigns that adhere to timelines.
• Collaborate with external partners such as influencers and media outlets.
• Enhance user engagement through innovative marketing techniques.
• Facilitate regular brainstorming sessions to generate content ideas.
• Align content projects with wider marketing campaigns.
• Evaluate ROI and adjust strategies accordingly.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree is an advantage

Experience

• 3-5 years of experience in a content marketing role

Technical Skills

• Content Writing
• Email Marketing
• Graphic Design

Soft Skills

• Teamwork
• Time Management

Certifications

• Content Marketing Institute Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Proficiency in HTML/CSS: Basic understanding of web development languages for content formatting.
• Experience using CRM tools for campaign management: Familiarity with customer relationship management software to manage leads.

Benefits

• Enhanced pension scheme with employer contribution
• Health and life insurance coverage
• Access to wellness programs and gym memberships
• Regular team-building and social events
• Support for work-life balance and mental wellbeing

Company Culture

• Collaboration: Teamwork is at the heart of what we do, and we believe in working together towards shared goals.
• Work-Life Balance: We promote a healthy work-life balance to ensure employee satisfaction and productivity.
• Empowerment: Our employees are empowered to take initiative and make decisions that positively impact our company culture.