Product Marketing Manager

Job Description

We seek a passionate Product Marketing Manager to oversee and execute marketing strategies that enhance our product visibility and positioning. The ideal candidate will be adept in market research and have proven experience in launching and managing products in a competitive landscape.

Responsibilities

• Lead the development and execution of product marketing plans.
• Perform competitive analysis to identify market opportunities.
• Liaise with cross-functional teams to drive product positioning and messaging.
• Oversee digital marketing efforts, including SEO and content marketing.
• Analyze sales data to measure the effectiveness of marketing strategies.
• Develop and manage budgets for marketing campaigns.
• Facilitate workshops and training sessions for internal stakeholders.
• Represent the company at industry events and conferences.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or related field
• Master's degree preferred

Experience

• 5+ years of experience in product marketing or related roles

Technical Skills

• Digital Marketing
• Market Analysis

Soft Skills

• Communication
• Project Management

Certifications

• Certified Product Marketing Manager (CPMM)
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM software: Experience using Customer Relationship Management tools to analyze customer data.
• Experience in B2B marketing: Knowledge of business-to-business marketing strategies and execution.

Benefits

• Competitive salary and performance bonuses
• Comprehensive health insurance
• Flexible working arrangements
• Opportunities for professional development

Company Culture

• Collaboration: We believe in teamwork and foster an environment where everyone's ideas are valued.
• Innovation: We encourage innovative thinking and support creative solutions.
• Inclusion: Diversity is vital to our success, and we actively promote an inclusive workplace.