Digital Marketing Specialist

Job Description

We are on the lookout for a creative and driven Digital Marketing Specialist to join our team in Brighton. You will be responsible for developing and implementing effective online marketing strategies to enhance our clients' digital presence. This role involves collaboration with various teams to create engaging content and optimise campaigns for maximum impact.

Responsibilities

• Innovate and implement digital marketing campaigns to drive traffic.
• Enhance website SEO to improve search rankings.
• Generate insightful reports to track and assess campaign impact.
• Lead social media marketing efforts to engage audiences.
• Create and manage content calendars for all digital platforms.
• Work with other departments to align marketing goals.
• Maintain up-to-date knowledge of competitor activities and trends.
• Drive customer engagement through targeted email campaigns.
• Provide recommendations based on marketing insights.
• Attend networking events to represent the company and its services.

Requirements

Education

• Bachelor's degree in Digital Marketing or a closely related field
• Master's degree in Marketing or Business is a plus

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• SEO Tools
• Google Ads

Soft Skills

• Strategic Thinking
• Adaptability

Languages

• English: Fluent

Advantageous

• Knowledge of video marketing strategies: Experience in creating and utilising video content for marketing.
• Familiarity with CRM systems: Understanding of customer relationship management tools.

Benefits

• Comprehensive health insurance coverage
• Retirement plan with employer contribution
• Wellness initiatives and fitness reimbursements
• Work-life balance and flexible schedules
• Training and upskilling programmes

Company Culture

• Diversity and Inclusion: A commitment to a diverse workplace that welcomes the talents of every individual.
• Community Engagement: We actively support local community initiatives and encourage employee participation.