Customer Insights Manager

Job Description

Join our innovative team as a Customer Insights Manager located in Stirling. You will be responsible for analysing market trends and customer data to drive informed decision-making. The ideal candidate will possess strong analytical skills and a passion for market research.

Responsibilities

• Conduct detailed market analysis to derive actionable insights.
• Design and implement customer surveys and focus groups.
• Prepare and present comprehensive reports for decision-making.
• Work with other departments to integrate insights into marketing campaigns.
• Monitor customer feedback and market responses to enhance strategies.
• Provide consultancy on best practices for customer insights.
• Lead data-driven discussions within the team and with stakeholders.
• Ensure data integrity and accuracy throughout the process.
• Foster relationships with external research partners and vendors.
• Develop strategic recommendations based on research findings.

Requirements

Education

• Bachelor's degree in Marketing, Sociology, or a related field
• Postgraduate qualifications are an advantage

Experience

• 5+ years in customer insights or market research

Technical Skills

• Qualitative Research Skills
• Quantitative Analysis

Soft Skills

• Analytical Thinking
• Interpersonal Skills

Languages

• English: Fluent

Advantageous

• Experience in strategic marketing roles: Background in marketing strategy development to complement insights.
• Proficiency in project management tools: Experience with tools like Jira or Trello for project tracking and collaboration.

Benefits

• Pension scheme with company contributions
• Flexible working hours and the potential for remote work
• Access to team-building events and activities
• Company-sponsored training and certifications

Company Culture

• Inclusivity: We are dedicated to diversity and inclusion, creating a welcoming environment for all.
• Employee Well-being: We promote a healthy work-life balance and prioritize mental well-being.
• Community Engagement: We actively participate in local community initiatives, encouraging employees to give back.