Digital Ad Specialist

Job Description

Are you a skilled Digital Ad Specialist looking for a new challenge? We are searching for an enthusiastic individual to join our marketing team in Stirling. In this role, you will design, implement, and optimise digital advertising campaigns across various platforms to elevate our clients' online presence and drive engagement.

Responsibilities

• Create and maintain comprehensive digital advertising strategies.
• Conduct A/B testing to refine ad effectiveness.
• Utilise SEO practices to maximise ad visibility and engagement.
• Collaborate with external partners to leverage digital advertising opportunities.
• Provide training and support for junior team members.
• Participate in strategy meetings and contribute fresh ideas.
• Track competitors' advertising strategies and adapt accordingly.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years in managing digital advertising campaigns

Technical Skills

• PPC Management
• Content Management Systems

Soft Skills

• Teamwork
• Leadership

Certifications

• Facebook Blueprint Certification
• Digital Marketing Pro Certification

Languages

• English: Fluent

Advantageous

• Familiarity with graphic design software: Basic skills in tools like Adobe Photoshop or Canva for ad creation.

Benefits

• Generous holidays and leave policies
• Access to mentorship and training programs
• Team-building events and social activities
• Opportunity for career progression

Company Culture

• Team Collaboration: Collaboration is key in our workplace, with regular brainstorming sessions and team projects.
• Diversity and Inclusion: We celebrate diversity and strive for an inclusive workplace where everyone can thrive.
• Continuous Learning: We support ongoing education and encourage our team to pursue professional development opportunities.