Digital Strategy Manager

Job Description

Join our dynamic team as a Digital Strategy Manager where you will oversee the execution of comprehensive digital marketing strategies. Your role will be pivotal in transforming insights into actionable plans that deliver measurable growth and enhance the customer experience.

Responsibilities

• Design and execute digital marketing initiatives to drive traffic and engagement.
• Analyse performance data to refine strategies for continuous improvement.
• Cultivate strong relationships with key stakeholders and partners.
• Supervise the execution of SEO and SEM strategies to enhance search visibility.
• Lead brainstorming sessions to generate fresh ideas for campaigns.
• Implement A/B testing to optimise marketing efforts and user experience.
• Facilitate workshops and training sessions to upskill team members.
• Develop budget forecasts and manage expenditures for digital campaigns.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree in Digital Marketing is a plus

Experience

• 5+ years of experience managing digital marketing projects

Technical Skills

• Email Marketing
• A/B Testing

Soft Skills

• Analytical Skills
• Project Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Data Analytics Software: Experience with data analysis tools like Tableau or Power BI.
• Understanding of E-commerce Strategies: Knowledge of online sales tactics and customer engagement strategies.

Benefits

• Generous holiday allowance
• Access to wellness programs and employee assistance
• Team-building activities and events
• Pension scheme with a company contribution

Company Culture

• Continuous Learning: We support ongoing education and provide resources for professional development.
• Inclusivity: Diversity and inclusion are at the heart of our company values.
• Community Engagement: We actively engage with our local community through various initiatives.