Consumer Behavior Analyst

Job Description

We are seeking a detail-oriented Consumer Behavior Analyst to join our team in Norwich. In this role, you will be responsible for collecting and analysing consumer data to identify trends and insights that drive strategic decisions. The ideal candidate will have experience in market research methodologies and a strong analytical background.

Responsibilities

• Lead research initiatives to capture consumer opinions and feedback.
• Utilise software tools and analytics platforms to analyse consumer data.
• Create and distribute surveys to gather consumer insights.
• Summarise and communicate findings to senior management.
• Assess the effectiveness of marketing campaigns based on consumer response.
• Collaborate in developing new product ideas based on consumer feedback.
• Ensure compliance with ethical guidelines in all research activities.

Requirements

Education

• Bachelor's degree in Behavioural Sciences, Market Research or related field
• Master's degree in a relevant field is advantageous

Experience

• 3+ years of experience in research analysis or consumer insights

Technical Skills

• Qualitative Research
• Market Analysis
• CRM Systems

Soft Skills

• Interpersonal Skills
• Attention to Detail
• Time Management

Languages

• English: Fluent

Advantageous

• Proficiency in Python or R: Experience coding in Python or R for data analysis.
• Experience with A/B Testing: Familiarity with A/B testing methodologies for market research.

Benefits

• Comprehensive health insurance
• Annual leave and sick leave
• Performance bonuses
• Continuous professional development programs
• Employee discounts and perks

Company Culture

• Work-Life Balance: We believe in promoting work-life balance for our employees.
• Innovation Encouraged: We encourage innovative thinking to foster a creative workplace.
• Community Engagement: We engage with our local community and encourage employee participation.