Digital Marketing Manager

Job Description

We are on the lookout for an experienced Digital Marketing Manager to join our team in Manchester. The ideal candidate will develop and oversee marketing strategies that enhance our brand and maximise our online presence. You will be responsible for managing digital campaigns, analysing performance metrics, and leading a team of marketing professionals.

Responsibilities

• Track and manage marketing budgets and ROI.
• Utilise analytics tools to derive actionable insights.
• Organise and spearhead marketing-related events and webinars.
• Foster team development and training opportunities.
• Engage with stakeholders to refine marketing strategies.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is preferred

Experience

• 5+ years in a digital marketing role, preferably in a managerial capacity

Technical Skills

• Social Media Management
• Content Marketing

Soft Skills

• Strategic Thinking
• Creativity

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Qualification

Languages

• English: Fluent

Advantageous

• Experience with Google Tag Manager: Knowledge of Google Tag Manager for tracking and analytics.
• Experience with A/B testing tools: Hands-on experience with tools for A/B testing digital campaigns.

Benefits

• Comprehensive health and wellness plans
• Generous holiday entitlement
• Remote work flexibility
• Employee incentive programs

Company Culture

• Innovation: We encourage out-of-the-box thinking and are always looking for new ways to improve.
• Work-Life Balance: We support our employees in achieving a healthy balance between work and personal life.
• Diversity and Inclusion: We are committed to fostering a diverse workforce and inclusive workplace culture.