SEO Specialist

Job Description

The SEO Specialist will play a pivotal role in our digital marketing efforts. You will be responsible for developing and implementing effective SEO strategies to improve our online visibility. The ideal candidate should have a strong understanding of on-page and off-page SEO, keyword research, and performance analytics, ensuring our digital presence stands out in the competitive landscape.

Responsibilities

• Develop comprehensive SEO strategies for multiple projects.
• Conduct A/B testing to evaluate the effectiveness of SEO changes.
• Manage and optimize PPC campaigns to supplement organic efforts.
• Utilise social media platforms to enhance SEO efforts.
• Work closely with the marketing team on cross-channel strategies.
• Research and forecast seasonal SEO trends and implement accordingly.
• Support content marketing initiatives with SEO insights.
• Initiate outreach programs to build relationships with industry influencers.
• Assist in managing the agency's blog and content calendar.

Requirements

Education

• Master's degree in Digital Marketing or a related field is a plus

Experience

• 5+ years of experience in SEO with a proven track record

Technical Skills

• Analytics Software
• Social Media Marketing

Soft Skills

• Creativity
• Team Collaboration

Certifications

• HubSpot Content Marketing Certification
• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent

Advantageous

• Experience with A/B testing tools: Ability to use tools for testing SEO strategies and improving results.
• Familiarity with video SEO: Experience in optimizing video content for search engines.

Benefits

• Comprehensive health, dental, and vision coverage
• Pension scheme with company contributions
• Remote working options
• Continued education reimbursement

Company Culture

• Accountability: We foster a culture of accountability and transparency, where everyone takes ownership of their work.
• Work-Life Balance: We support a healthy work-life balance, understanding the importance of personal well-being.
• Continuous Learning: Our team is committed to ongoing learning, with regular training and professional development opportunities.