Market Research Analyst

Job Description

As a Market Research Analyst in Coventry, you'll be responsible for collecting and analysing data to identify market trends and consumer preferences. Your insights will play a crucial role in informing our clients' strategic decisions.

Responsibilities

• Design and conduct primary and secondary research studies.
• Generate insights from complex data sets.
• Compile comprehensive reports detailing research activities.
• Facilitate workshops and presentations to communicate findings.
• Support strategic planning with data-driven insights.
• Collaborate on market segmentation and targeting analysis.

Requirements

Education

• Bachelor's degree in Economics, Statistics, or a related field
• Master’s degree is desired

Experience

• 3+ years of experience in market analysis

Technical Skills

• Market Research Software
• Excel

Soft Skills

• Critical Thinking
• Team Collaboration

Advantageous

• Familiarity with data management software: Experience with software such as Tableau or Microsoft Power BI.
• Background in consumer behaviour research: An understanding of psychological factors influencing purchasing decisions.

Benefits

• Comprehensive health benefits including dental and vision
• Pension scheme with employer contribution
• Access to training and development programs
• Work-life balance initiatives

Company Culture

• Team Orientation: Collaboration and teamwork are at the heart of our culture.
• Respect and Integrity: We uphold high standards of respect and integrity in all our interactions.
• Community Engagement: We actively engage with and contribute to our local community.