Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our dynamic team in Bath. The ideal candidate will have a proven track record in developing and executing digital marketing campaigns across various platforms, contributing to the overall marketing strategy.

Responsibilities

• Craft multi-channel marketing strategies to increase brand awareness.
• Lead PPC and display ad campaigns, focusing on performance metrics.
• Create content calendars and oversee content production.
• Maintain up-to-date knowledge of digital marketing trends and tools.
• Foster relationships with clients and stakeholders through effective communication.
• Enhance user experience on the company website through content strategy.
• Monitor online reviews and manage reputation management.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO/SEM
• Google Analytics
• PPC Campaigns
• Social Media Marketing
• Email Marketing
• Content Management Systems

Soft Skills

• Creative Thinking
• Analytical Skills
• Communication
• Project Management

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Proficient in creating and promoting video content for digital platforms.
• Knowledge of marketing automation tools: Familiarity with tools like Mailchimp and HubSpot for streamlined marketing efforts.

Benefits

• Competitive salary package
• Flexible work hours and the option to work remotely
• Professional development opportunities
• Health and wellness benefits

Company Culture

• Team Collaboration: We believe in the power of teamwork and collaboration in achieving success.
• Innovative Environment: Our culture promotes creativity and welcomes new ideas and approaches.
• Commitment to Diversity: We foster an inclusive environment where everyone is valued and respected.