Content Marketing Specialist

Job Description

We are seeking a creative and detail-oriented Content Marketing Specialist to join our team in Peterborough. In this role, you will develop and implement content strategies that engage our audience and drive brand visibility. Your expertise will be crucial in crafting compelling content across various platforms, aligning with our marketing goals.

Responsibilities

• Lead content strategy development and execution.
• Craft engaging stories that resonate with potential customers.
• Coordinate with stakeholders to ensure consistent messaging.
• Evaluate the competitive landscape to identify opportunities.
• Utilise the latest tools for content creation and distribution.
• Establish and maintain content guidelines for brand consistency.
• Build relationships with influencers and thought leaders in the industry.
• Conduct regular audits of existing content to ensure relevance.
• Manage the content budget effectively to maximise ROI.
• Create training resources for new hires regarding content processes.

Requirements

Education

• Bachelor's degree in Marketing, English, or related discipline
• Master's degree in a relevant field preferred

Experience

• 3+ years of hands-on content development experience

Technical Skills

• Social media marketing tools
• Email marketing platforms

Soft Skills

• Teamwork
• Analytical mindset

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Understanding of PPC advertising: Knowledge in setting up and managing paid advertising campaigns.
• Experience in influencer marketing: Past involvement with managing influencer partnerships.

Benefits

• Generous annual leave policy
• Additional health benefits
• Team-building events and activities
• Access to industry conferences and workshops

Company Culture

• Team Spirit: We believe in teamwork and collaborative projects that enhance our culture.
• Continuous Learning: Our team is committed to continuous learning and professional development.
• Work-Life Balance: We prioritize a healthy work-life balance for all our employees.