Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to join our Birmingham team. In this role, you'll be responsible for developing and executing innovative digital marketing strategies that enhance brand awareness and drive traffic to our clients' websites. You'll work closely with cross-functional teams to implement effective campaigns, optimise content, and analyse performance metrics.

Responsibilities

• Design, implement, and manage digital marketing strategies for various channels.
• Lead social media campaigns and monitor engagement metrics.
• Oversee the development of landing pages and optimise user experience.
• Collaborate with sales teams to align digital marketing efforts with overall business objectives.
• Conduct A/B testing to enhance campaign performance.
• Research market trends to identify new opportunities for growth.
• Lead projects to improve website user experience and conversion rates.
• Ensure brand consistency across all digital marketing channels.

Requirements

Education

• Master's degree in Marketing or Digital Marketing is preferred

Experience

• 3+ years of experience in digital marketing roles

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Creativity
• Project Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Knowledge of video marketing: Experience in creating and managing video content for marketing purposes.
• Proficient in analytics tools: Familiar with Google Analytics and social media analytics tools.

Benefits

• Generous annual leave entitlement
• Access to discounts and perks
• Collaborative and supportive work environment
• Opportunities for career advancement

Company Culture

• Team Collaboration: Collaboration is at the heart of what we do, fostering a spirit of teamwork.
• Continuous Learning: We support ongoing education and training for all team members.
• Respect and Integrity: We uphold values of respect and integrity in all our dealings.