Social Media Strategist

Job Description

We are seeking a creative and results-driven Social Media Strategist to join our dynamic team in Stirling. The ideal candidate will be responsible for developing and implementing comprehensive social media strategies that enhance our clients' visibility and engagement across multiple platforms. You will work closely with the marketing team to create compelling content and campaigns that resonate with target audiences.

Responsibilities

• Monitor industry developments and adapt strategies accordingly.
• Collaborate with internal teams to align social media strategies with overall marketing campaigns.
• Research and analyse competitor social media activity and performance.
• Create a content calendar to ensure timely delivery of social media posts.
• Perform A/B testing on ad campaigns to evaluate effectiveness.
• Initiate and manage outreach programs to engage potential customers.
• Prepare presentations and reports for internal stakeholders.
• Advocate for innovative social media approaches to increase client visibility.
• Utilise SEO best practices in content creation for better organic reach.
• Evaluate and refine social media policies and procedures.

Requirements

Education

• Bachelor's degree in Digital Marketing, Public Relations, or similar field

Experience

• 3-5 years of experience managing social media for brands

Technical Skills

• Analytical Tools
• SEO

Soft Skills

• Problem-solving
• Teamwork

Certifications

• Facebook Blueprint Certification
• HubSpot Social Media Certification

Languages

• English: Fluent

Advantageous

• Knowledge of paid media strategies: Experience in planning and executing paid social media campaigns.
• Familiarity with crisis management: Ability to manage social media crises and respond effectively.

Benefits

• Comprehensive health care package
• Remote working options available
• Team outings and events
• Wellness programmes and gym memberships
• Pension scheme with employer contributions

Company Culture

• Work-Life Balance: We promote a healthy work-life balance to support overall employee wellbeing.
• Creative Freedom: We encourage employees to express their creativity and bring new ideas to the table.
• Supportive Leadership: Our leadership team is approachable and values employee feedback.