Digital Marketing Specialist

Job Description

Join our dynamic team as a Digital Marketing Specialist in Glasgow! We're looking for a creative individual who excels in driving online marketing strategies and enhancing brand visibility. You will work cross-functionally to execute campaigns that engage, inform, and convert customers.

Responsibilities

• Create and manage content calendars for campaigns.
• Regularly update the website to reflect the latest promotions and offerings.
• Engage with influencers and partners to enhance our online presence.
• Evaluate competitor strategies and identify gaps in our marketing.
• Conduct A/B testing to improve campaign performance.
• Assist in organising marketing events and workshops.

Requirements

Education

• Bachelor's degree in a related field
• A Master's degree in Digital Marketing is preferred

Experience

• 3+ years of experience in digital marketing roles

Technical Skills

• Email Marketing
• Data Analysis

Soft Skills

• Project Management
• Team Collaboration

Certifications

• Digital Marketing Institute Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with Video Marketing: Ability to create and utilise video content for marketing campaigns.
• Familiarity with A/B Testing: Understanding of A/B testing methodologies to optimise marketing strategies.

Benefits

• Comprehensive health insurance package.
• Generous annual leave policy and public holidays.
• Employee engagement and team-building events.
• Career advancement opportunities within the company.

Company Culture

• Innovation: Our company encourages creativity and out-of-the-box thinking to drive solutions.
• Employee Empowerment: We empower our employees to take ownership of their work and contribute significantly to projects.
• Work-life Balance: We believe in a healthy work-life balance and support flexible working arrangements.