Media Analyst

Job Description

We are seeking a Media Analyst to join our dynamic team in Worcester. The ideal candidate will possess strong analytical skills to evaluate media trends and assist in developing impactful media strategies. You will collaborate with internal teams to enhance our media initiatives.

Responsibilities

• Conduct market research to identify key media opportunities.
• Evaluate performance metrics and adjust strategies accordingly.
• Collaborate on creative media campaigns to enhance outreach.
• Generate insights from data analytics to inform strategic decisions.
• Assist in budget management for media initiatives.
• Participate in team meetings to present findings and recommendations.
• Ensure compliance with regulatory requirements in media communications.
• Implement A/B testing for campaign efficacy.
• Identify potential partnerships to expand media reach.

Requirements

Education

• Bachelor's degree in Media Studies or related field
• Relevant certifications in digital marketing are advantageous

Experience

• 2+ years of experience in media or marketing analysis

Technical Skills

• SPSS or Excel
• Social Media Analytics

Soft Skills

• Creative Problem Solving

Languages

• English: Fluent

Advantageous

• Experience with Adobe Creative Suite: Proficiency in tools like Photoshop or Illustrator for visual content creation.
• Knowledge of SEO best practices: Understanding of SEO principles to improve media visibility.

Benefits

• Comprehensive health insurance coverage
• Flexible work arrangements
• Company-sponsored events and team-building activities
• Access to wellness programs

Company Culture

• Innovation: Innovation is at the core of what we do, encouraging new ideas and approaches.
• Employee Empowerment: We empower our employees to take initiative and make impactful decisions.
• Supportive Environment: Our supportive environment allows for personal and professional growth.