Brand Strategist

Job Description

We are seeking a talented Brand Strategist to join our Newcastle team. In this role, you will develop and implement brand strategies that resonate with target audiences and drive brand loyalty. The ideal candidate will have a passion for branding and a track record of delivering successful marketing campaigns.

Responsibilities

• Design and execute campaigns that enhance brand visibility.
• Analyse customer feedback and adjust brand strategies to improve satisfaction.
• Collaborate with digital marketing to optimise online brand presence.
• Prepare and manage budgets for branding initiatives.
• Conduct competitor analysis to identify opportunities for differentiation.
• Host workshops and training sessions for teams on brand strategy.
• Develop brand positioning statements and messaging frameworks.
• Manage brand-related events and sponsorships.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• MBA with a focus on Marketing is a plus

Experience

• 5+ years of experience in a brand strategy role

Technical Skills

• Content Strategy
• Social Media Management

Soft Skills

• Interpersonal Skills
• Analytical Skills

Certifications

• Certified Marketing Executive (CME)
• SEO Knowledge Certification

Languages

• English: Fluent

Advantageous

• Skills in Consumer Psychology: Understanding consumer behaviour and trends to enhance brand strategies.
• Event Management Experience: Experience in organising brand-related events and promotions.

Benefits

• Comprehensive health and dental insurance
• Annual performance bonuses
• Professional development budget
• Work-life balance initiatives

Company Culture

• Diversity and Inclusion: We celebrate diversity and strive for an inclusive environment where everyone feels valued.
• Work-Life Balance: We promote a healthy work-life balance, ensuring our employees have time for personal pursuits.
• Community Engagement: We encourage our team to engage with the local community to foster meaningful connections.