Digital Marketing Specialist

Job Description

We are searching for a passionate Digital Marketing Specialist to drive innovative marketing strategies in Glasgow. The ideal candidate will be adept at managing campaigns across digital platforms, enhancing brand visibility, and engaging with target audiences. You will work collaboratively with various teams to develop and implement cutting-edge marketing solutions.

Responsibilities

• Plan and execute all digital marketing campaigns, including SEO, email marketing, and social media.
• Assess market trends and competitors to develop effective marketing strategies.
• Generate and optimise SEO-friendly content across all channels.
• Manage budgets and allocate resources efficiently for marketing initiatives.
• Provide analysis and reporting on digital marketing metrics and KPIs.
• Collaborate with internal teams to create a unified brand message across all platforms.

Requirements

Education

• Master's degree in Marketing or a related field is preferred

Experience

• 4+ years of experience in digital marketing

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Problem-solving
• Team Collaboration

Languages

• English: Fluent

Advantageous

• Familiarity with WordPress: Experience managing website content and SEO on WordPress sites.
• Graphic Design Skills: Basic knowledge of graphic design and content creation tools.

Benefits

• Comprehensive health insurance package.
• Flexible work arrangements.
• Opportunities for career advancement and training.
• Annual performance bonus.

Company Culture

• Continuous Learning: We invest in ongoing training and development for our employees.
• Work-Life Balance: We promote a healthy work-life balance for all our staff.
• Team Events: We organise regular team-building activities and social events.