Digital Marketing Specialist

Job Description

We are looking for a passionate Digital Marketing Specialist to help elevate our digital marketing efforts. You will be responsible for managing campaigns and analysing performance metrics to ensure success.

Responsibilities

• Manage and optimise PPC campaigns to maximise ROI.
• Utilise CRM tools to segment audiences and target campaigns effectively.
• Track and report on digital marketing performance and ROI.
• Implement A/B testing strategies to improve campaign effectiveness.
• Assist in the planning and execution of marketing events.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 2+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• PPC Advertising
• Social Media Marketing

Soft Skills

• Communication
• Creativity

Languages

• English: Fluent

Advantageous

• Experience with Content Management Systems (CMS): Familiarity with platforms like WordPress or similar CMSs.
• Knowledge of Email Marketing Tools: Experience with platforms like Mailchimp or Constant Contact.

Benefits

• Competitive salary package
• Health, dental, and vision insurance
• Flexible working hours
• Opportunities for professional development

Company Culture

• Innovation: We thrive on new ideas and encourage our team to think creatively.
• Team Spirit: Collaboration is at the heart of our success. We work together to achieve our goals.
• Growth Mindset: We are committed to personal and professional development for every team member.