Digital Marketing Manager

Job Description

As a Digital Marketing Manager at Leading Digital Agency, you'll spearhead our digital marketing initiatives in Birmingham. Your expertise will contribute to the development and execution of innovative marketing strategies, enhancing brand visibility and engagement. The role demands a creative mindset and a strategic approach to lead our marketing team effectively.

Responsibilities

• Design and implement innovative digital marketing campaigns.
• Track, analyse, and report on website and campaign performance.
• Ensure all marketing communications align with brand guidelines.
• Lead the execution of events and promotional campaigns.
• Work with analytics tools to measure and improve customer engagement.
• Stay updated with industry trends to maintain competitive edge.

Requirements

Education

• Bachelor’s degree in Marketing, Business, or related field
• Master’s degree in Digital Marketing is preferred

Experience

• 5+ years of hands-on experience in digital marketing roles

Technical Skills

• Email Marketing
• Data Analysis Tools

Soft Skills

• Team Management
• Negotiation

Certifications

• Facebook Blueprint Certification
• Digital Marketing Pro Certification

Languages

• English: Fluent

Advantageous

• Familiarity with A/B testing tools: Experience in using A/B testing to optimise marketing campaigns.
• Proficiency in graphic design software: Experience with tools like Adobe Creative Suite for creating marketing materials.

Benefits

• Comprehensive health benefits including dental and vision
• 401(k) retirement plan with company match
• Opportunities for professional development and training
• Team-building activities and company outings

Company Culture

• Growth: We provide ample opportunities for personal and professional growth, with ongoing training and mentorship.
• Work-life Balance: We value work-life balance, allowing flexible schedules to accommodate personal needs.
• Community Engagement: We encourage our team to engage with the community through volunteer programs and initiatives.