Content Marketing Specialist

Job Description

We are on the hunt for an innovative Content Marketing Specialist to join our team in Belfast. This exciting role involves driving our content marketing initiatives, from strategy development to execution. You'll create powerful copy across a variety of formats, analyse content performance, and collaborate with the marketing team to ensure our messaging is on point and aligns with business objectives.

Responsibilities

• Lead the creation of engaging content that attracts and retains customers.
• Analyse content effectiveness and suggest improvements.
• Collaborate with cross-functional teams to align content with overall objectives.
• Create and manage content across digital platforms, ensuring consistency.
• Engage and interact with our online community to enhance brand visibility.
• Conduct competitive analysis to identify opportunities for content differentiation.
• Develop and maintain relationships with content creators and industry influencers.
• Provide regular performance reports and insights.
• Manage multiple content projects simultaneously while meeting tight deadlines.
• Stay abreast of the latest content marketing trends and tools.

Requirements

Education

• Bachelor's degree in Marketing, Journalism, or relevant field
• Master's degree in related field is a plus

Experience

• 2+ years of experience in a digital marketing role

Technical Skills

• Social Media Marketing
• Email Marketing Platforms

Soft Skills

• Strategic Thinking
• Adaptability

Certifications

• HubSpot Content Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Familiarity with PPC advertising: Experience in managing pay-per-click campaigns for additional traffic.
• Experience with email automation tools: Knowledge of marketing automation tools like Marketo or ActiveCampaign.

Benefits

• Generous holiday entitlement and paid time off
• Team-building events and social gatherings
• Pension scheme with employer contributions
• Access to resources for continuous learning

Company Culture

• Diversity and Inclusion: We celebrate diversity and strive to create an inclusive environment for all employees.
• Work-Life Balance: We promote a healthy work-life balance, offering flexible working arrangements to our team.
• Employee Recognition: We value and recognise the hard work and achievements of our team members.