Consumer Insights Analyst

Job Description

We are seeking a detail-oriented Consumer Insights Analyst to join our dynamic team in Norwich. The ideal candidate will explore consumer data to draw insights that guide product development and marketing strategies. This role is crucial in helping us understand market trends and customer preferences.

Responsibilities

• Perform in-depth analysis of consumer data to generate actionable insights.
• Collaborate with marketing teams to align research with campaign strategies.
• Create comprehensive reports on market trends and consumer behaviour.
• Engage with clients to understand their needs and tailor insights accordingly.
• Assist in the development of market segmentation strategies.
• Evaluate the effectiveness of marketing efforts based on consumer feedback.
• Remain updated on market changes, competitor strategies, and technological advancements.

Requirements

Education

• Bachelor's degree in Business or Social Sciences
• Master's degree in relevant field is preferred

Experience

• 3+ years of experience in consumer insights or analytics roles

Technical Skills

• Market Research
• Presentation Skills

Soft Skills

• Analytical Thinking
• Adaptability

Languages

• English: Fluent

Advantageous

• Proficiency in SQL: Experience querying databases and managing data using SQL.
• Knowledge of branding strategies: Experience with brand positioning and messaging.

Benefits

• Comprehensive health insurance
• Access to mental health support
• Annual performance-related bonuses
• Subsidised transport costs
• Team-building activities and retreats

Company Culture

• Diversity and Inclusion: We are committed to diversity and inclusivity at every level of our organisation.
• Continuous Professional Development: We invest in our employees' growth through ongoing training and development programmes.
• Work-life Balance: We promote a healthy work-life balance, allowing employees to thrive both professionally and personally.