Digital Advertising Manager

Job Description

We are on the hunt for a talented Digital Advertising Manager to orchestrate our digital campaigns. The ideal candidate will be experienced in employing various advertising platforms, optimising campaigns, and analysing data to drive success.

Responsibilities

• Execute digital marketing campaigns focused on brand awareness and lead generation.
• Evaluate and select advertising platforms that align with marketing objectives.
• Utilize SEO and SEM techniques to improve visibility.
• Facilitate collaboration between teams to ensure cohesive messaging.
• Provide actionable insights based on data analytics to inform future strategies.
• Ensure all digital content is optimized for SEO.
• Monitor ROI for all campaigns and adjust strategies for maximum effectiveness.
• Integrate new technologies and trends to enhance the marketing approach.
• Represent the company at networking events and conferences.
• Develop training materials and session for team development.

Requirements

Education

• Bachelor's degree in Marketing or Business is required
• Professional certification in digital marketing is preferred

Experience

• 5+ years of progressive experience in digital marketing

Technical Skills

• Campaign Management
• Content Marketing

Soft Skills

• Creative Thinking
• Project Management

Certifications

• HubSpot Content Marketing Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Knowledge of Marketing Automation: Experience using marketing automation tools to manage campaigns.
• Familiarity with Graphic Design Software: Basic knowledge of design tools like Adobe Creative Suite.

Benefits

• Generous annual leave entitlement
• Retirement plan with company matching
• Access to wellness programs and initiatives
• Remote work opportunities as required

Company Culture

• Inclusivity: Our workplace is diverse and we value all perspectives.
• Supportive Environment: We provide a supportive environment for all team members.
• Work-Life Balance: We promote a healthy work-life balance through flexible working arrangements.