Digital Optimization Analyst

Job Description

We are on the lookout for a Digital Optimization Analyst to enhance our digital marketing efforts in Exeter. The successful candidate will be accountable for analyzing data to optimize our online presence and drive engagement through various digital channels. You will work closely with marketing teams to identify opportunities and implement strategic solutions.

Responsibilities

• Assess and evaluate digital marketing strategies for effectiveness.
• Collaborate closely with the marketing team to develop targeted campaigns.
• Utilize analytics platforms to monitor key performance indicators.
• Recommend and implement improvements based on data-driven insights.
• Facilitate training sessions to educate teams on optimization practices.
• Manage and organise digital marketing budgets effectively.

Requirements

Education

• Bachelor's degree in a relevant field
• Master's degree in Marketing or Business Analytics preferred

Experience

• 3+ years in a related role or similar experience

Technical Skills

• Social Media Analysis
• Email Marketing Tools

Soft Skills

• Teamwork
• Adaptability

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Adobe Creative Suite: Understanding of design principles to support marketing strategies.
• Experience in eCommerce analytics: Knowledge of analytics specific to online retail environments.

Benefits

• Comprehensive health insurance plans
• Generous annual leave and holiday policy
• Employee training and upskilling programs
• Remote work flexibility available

Company Culture

• Continuous Learning: We support personal and professional growth through ongoing learning.
• Work-Life Balance: We prioritize a healthy work-life balance for all our employees.