Content Strategist

Job Description

We're on the lookout for a strategic Content Strategist to join our dynamic marketing team based in Stirling. The successful candidate will play a pivotal role in shaping our digital content strategy, driving engagement and brand visibility across various platforms.

Responsibilities

• Craft and oversee the execution of the content marketing strategy.
• Collaborate with cross-functional teams to synchronise marketing efforts.
• Identify opportunities for content repurposing and optimisation.
• Conduct regular audits of existing content to ensure relevance and effectiveness.
• Engage with communities and audiences to nurture relationships and gather insights.

Requirements

Education

• Bachelor's degree in Digital Marketing, Communications, or similar
• Professional qualifications in Digital Marketing preferred

Experience

• 3+ years of solid experience in developing content strategies

Technical Skills

• Email Marketing Tools
• Creative Writing
• Graphic Design Tools

Soft Skills

• Analytical Skills
• Project Management Skills

Certifications

• Content Marketing Certification from a recognised institution

Languages

• English: Fluent

Advantageous

• Familiarity with User Experience Design: Basic understanding of UX principles for creating engaging content.
• Proficiency in HTML/CSS: Skill in basic front-end coding to enhance web content.

Benefits

• Salary package includes annual bonuses and incentives
• Private health insurance and wellness programmes
• Flexible working arrangements promoting work-life balance
• Support for continuous learning and career advancement

Company Culture

• Innovation First: We encourage innovative thinking and are always open to new approaches that drive results.
• Open Communication: Our open-door policy fosters a culture of transparency and collaboration.
• Diversity Matters: We are committed to nurturing a diverse workforce and harnessing the power of different perspectives.