Media Analyst

Job Description

We're seeking a skilled Media Analyst to join our team in Worcester. This role is pivotal in analyzing media performance and delivering actionable insights to enhance our media strategies. The ideal candidate will have experience in data analysis, familiarity with media metrics, and a keen eye for trends.

Responsibilities

• Conduct thorough analysis of media channels and campaign performance.
• Create detailed reports on media effectiveness, including ROI.
• Track and report on audience engagement metrics.
• Work with cross-functional teams to align media goals with business objectives.
• Research industry trends to inform media strategy adjustments.
• Utilize SQL and data visualization tools to analyze data sets.
• Develop strategies to enhance media outreach based on analysis.
• Present findings and strategic recommendations to senior management.
• Foster relationships with media partners to gain insights.
• Support the marketing team in executing media campaigns.

Requirements

Education

• Bachelor's degree in Marketing, Data Science, or relevant fields
• Master’s degree in a related field is preferred

Experience

• 3+ years of experience in data analysis or media analytics

Technical Skills

• Media Metrics Analysis
• Data Visualization Tools

Soft Skills

• Detail-oriented
• Problem-solving

Certifications

• Certified Media Analyst
• Data Analytics Certificate

Languages

• English: Fluent

Advantageous

• Familiarity with Digital Marketing Strategies: Knowledge of current digital marketing trends and strategies.
• Experience with Google Ads: Experience in managing and analyzing Google Ads campaigns.

Benefits

• Health, dental, and vision insurance coverage
• 401(k) with company matching contributions
• Employee wellness programs and initiatives
• Paid time off and holidays

Company Culture

• Continuous Improvement: We are dedicated to ongoing learning and development, both professionally and personally.
• Engagement: We strive to engage our employees and keep them invested in their roles.
• Sustainability: We are committed to sustainable practices in our operations and community engagement.