Digital Marketing Specialist

Job Description

Join our innovative marketing team as a Digital Marketing Specialist. You will leverage your skills in digital marketing to develop campaigns that resonate with our audience and generate leads. Your creativity and analytical mindset will be key to our success.

Responsibilities

• Plan and execute digital marketing strategies to boost online presence.
• Monitor and analyse campaign performance, generating reports for stakeholders.
• Engage with audiences across social channels to create brand loyalty.
• Drive traffic to the company website through creative web promotions.
• Implement A/B testing to optimize campaign effectiveness.
• Coordinate with sales teams to ensure marketing strategies align with sales objectives.
• Manage budgets for digital marketing initiatives efficiently.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 2+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Social Media Marketing
• Email Marketing
• Content Management Systems

Soft Skills

• Creativity
• Analytical Skills
• Communication Skills

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC advertising: Familiar with managing pay-per-click advertising campaigns on platforms such as Google Ads.
• Familiarity with graphic design tools: Proficient in using tools like Adobe Photoshop or Canva for creating marketing materials.

Benefits

• Competitive salary and performance bonuses
• Health and wellness programme
• Opportunity for remote working
• Professional development and training
• Flexible working arrangements

Company Culture

• Innovative Environment: We encourage creativity and innovation, allowing our team to explore new ideas and strategies.
• Supportive Team Culture: We believe in team collaboration and support, creating a positive atmosphere for everyone.
• Diversity and Inclusion: We promote an inclusive workplace where everyone’s contributions are valued.